Hi and welcome to my blog which tracks the research, planning and pre-production work for a new music video for Daft Punk's Around the World. You can also find on here sample footage, rough cuts, behind the scenes and other vodcasts, weekly podcasts, and ongoing reflection on the process. Please use the links list provided to quickly find what you are looking for!

Our Track: Daft Punk - 'Around The World'

Monday 22 October 2012

Eg. Video 15: Avicii - Levels

Artist: Avicii
Song: Levels
Year: 2011
Genre: Progressive House



The song levels by Avicii features  a vocal sample from the 1962 gospel-inspired "Something's Got a Hold on Me" by Etta James. 

The Video starts with a man in an office environment, talking to a fellow co-worker, when he suddenly has the urge to dance. The worker keeps on dancing with disapproving looks from co-workers and scribbles Avicii on to different surfaces in the office. 


The song then switches to him in a dream world wear he lip syncs the chorus of the song. He is then taken to a hospital where he is tied down trying to dance. His infectious dance moves cause the hospital staff to start dancing as well and the clip fades out with the name Avicii.

The editing is often slow paced and in a continuity style at first. The video uses special effects and CGI in parts where the chorus is sung and he is pushing a rock up a hill. The song doesn't contain cutting to the beat however the editing pace speeds up and slows down in keeping with the tempo of the song. The video is another example of using dance moves as part of the video and makes it very catchy. Also the video features slightly shaky camera work.

What we took from the video:
  • Dancing
  • Special effects
  • Editing pace
  • Camera movement

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