Artist: Alt-J
Director: Ellis Bahl
Year: 2012
Genre: Alternative
I chose this video to analyse because of the recent directors challenge, a few of the elements of this video link into the style of Chris Cunningham. The video is interesting because the whole of the video is played backwards and in slow motion. It's narrative depicts a fight between two people which ends up in one of them being drowned in the bath.
The video has a dark theme and this is emphasised my the blue colour correction applied which gives a cold feeling to the video which is in fitting with the song and style of the video. The video uses simple jump cuts throughout and the speed of the takes is generally slow paced fitting with the slow motion. There are lots of shots which used interesting framing as well as multiple cut away shots. 
If the song wasn't reversed and slowed down the editing style would be continuity, however due to the reversing of the video it means the audience is continually trying to figure out what's going on using a narrative enigma.This video is dissimilar to the genre as it features no performance footage however the closed narrative does fit in with the song. I think the video is effective in putting across the mood of the song and well done.
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